In the world of digital marketing, understanding how and where your business appears for relevant search phrases is critical. However, it's not enough to simply track your rankings in just one city or zip code. In this post, we'll explain why...
What Is Google’s News Topic Authority and Does It Affect My Website’s SEO?
In the vast online world of news and endless information, standing out from the crowd can be a challenge, even if you consistently produce high-quality content. Whether it's deliberately, or due to lack of in-depth research, there is a lot of...
What Is Keyword Monitoring and Why Is Keyword Rank Tracking Important?
Thanks to today’s digital economy and the widespread uses of the internet for both e-commerce and product/service research, small businesses can compete with larger corporations on a broader scale. However, success online does not come easily. One of the critical factors...
11 Important Elements of an Outstanding Blog Post
Crafting a compelling blog post is no small feat. Every cog in the metaphorical machine must fit together, and one loose bolt could ruin the entire contraption. Fortunately, there are some practically failproof ways to write a stellar blog article —...
What Is Answer Engine Optimization (AEO)?
Answer engine optimization (AEO) is a subtype of SEO where a company obtains prominence in search engine results by answering a common consumer query in a manner that is likely to show the answer directly within a search engine result page...
5 Best Practices for Optimizing Local Landing Pages
For small businesses with physical locations, or for businesses whose service areas spread through multiple cities or towns, creating local landing pages is a great way to boost your local search engine optimization (SEO). Customers and search engines can learn more...
Why You Need a Conversion Rate Optimization (CRO) Tool: What you Need to Know
As businesses look for ways to remain competitive in a rapidly changing digital landscape, one underrated tool to have in your arsenal is Conversion Rate Optimization (CRO). By employing CRO tactics tailored specifically to your target audience and company goals, you...
Google Optimize Alternatives for Conversion Rate Optimization and A/B Testing
Digital marketing is an ever-evolving industry. In order to remain competitive, it’s important for businesses to stay up-to-date on the latest trends and tools. One of the most important aspects of digital marketing is conversion rate optimization (CRO). CRO involves tracking...
6 Reasons for Using Pointy to Add Your Store’s Products on Google
Pointy by Google is a revolutionary tool that helps businesses drive more foot traffic and customers to their physical stores. With Pointy, brick-and-mortar stores can now capture a much larger portion of the online search visibility and use it to their...
5 Best Practices for Using Apple Business Connect
In a recent blog post, we discussed Apple’s revamped Apple Business Connect platform and how it can benefit your small business. With millions of people using Apple products, having your small business listed on Apple Maps and related Apple products is...
How a Quality About Us Page Can Help Boost Your SEO
An “About Us” page on your website can be an incredibly powerful tool for boosting search engine optimization (SEO). Your About Us page provides valuable information about the business that gives customers and visitors necessary insights into the company's mission, values,...
Voice Search Optimization Tips – How to SEO Optimize for Voice Searches
With voice assistants becoming increasingly popular, voice search is now one of the fastest-growing types of searches. In response, website search engine optimization (SEO) techniques are evolving to incorporate voice search optimization. For help creating an effective voice SEO strategy for...
5 Google Business Profile (GBP) Optimizations to Boost Your Small Business Website's Rankings
Claiming and optimizing your Google Business Profile (GBP), formerly Google My Business (GMB), is an excellent, free way to increase your small business’ visibility on search engines. A fully optimized GBP allows prospects to quickly find, learn about, and engage with...
Use Google Business Profile Posts to Attract Customers and Boost Your Visibility on Search Engines
Today, in order for your small business to succeed and keep up with the competition, maintaining an active online presence and pursuing online marketing efforts is critical. Your online marketing assets, such as your website, social media channels, and online business...
4 Local SEO (Search Engine Optimization) Myths Debunked
Local search engine optimization (SEO) is the process of improving search engine visibility for local businesses such that their websites rank higher for searches that have a local intent - e.g. “coffee shops” or “electrician near me.” Local SEO makes it...
5 Tips for Creating an Effective FAQ Page
A frequently asked questions (FAQ) page is one of the most critical communication tools on a company's website. FAQ is a crucial component of customer interaction and support strategies. A FAQ page features some of the commonly asked questions by customers...
Understanding Google’s Helpful Content Algorithm Update
Over the years, Google has been making tremendous efforts toward improving the quality of content and search results received by users. As part of the continuous process, Google rolled out its Helpful Content Update starting on 8/25/22 and ending on 9/9/22....
What is the Proximity Bias (Factor) in Google Search and How Does It Impact SEO (Search Engine Optimization)
Over the past few years, multiple studies have been released with data that shows anywhere from one-third to 46% of all Google searches have local intent, meaning the searcher is searching for something nearby or in a specific area. When Google...
6 Alt Text (Alt Tag) Writing Tips to Benefit Readers and SEO
Alt text, short for alternative text and synonymous with alt tag, is a concise textual description of an online image that describes the appearance and provides context as to how the image relates to the rest of the content on the...
5 SEO Link Building Myths Debunked
Building links pointing to your small business website is beneficial to your search engine optimization (SEO) and the visibility of your small business. However, with the vast amount of misinformation circulating online, it can be difficult to determine what is fact...
5 Common Local SEO Strategy Mistakes to Avoid
To drive more organic traffic to your small business, it is crucial to implement an effective local search engine optimization (SEO) strategy. However, optimizing for local search is not always the simplest task. Keep reading to discover several local SEO mistakes...