Web Design, SEO, and Marketing Tips and Trends

As web designers who build custom websites for our clients, we encounter tons of different web design preferences, requests, and examples. One of the trends we are seeing more commonly is clients’ willingness to consider dark theme websites. In this post,...

If you’ve ever worked on building a website or creating a social media campaign, you’ve likely had to hunt for appropriate and engaging photos. Yes, we know in the ideal world that it would be best to capture original photographs either...

Phone Call Tracking, also known as “call tracking” in the marketing world, is a methodology of tracking incoming lead calls and attributing the calls to specific marketing campaigns. Put simply, call tracking can help you determine what marketing initiative led to...

As a small business owner, you likely get countless emails and phone calls stating why your website desperately needs a website redesign. Perhaps some of these cold callers go through what seems like a lot of effort to give you advice...

Typically, the home page of a website serves as the most significant landing page for both new and returning visitors. Essentially, this single page creates an overall impression of your company in a matter of seconds. If your homepage does not...

Earning reviews on Google can be an extremely beneficial way for businesses to gain firsthand customer feedback. Additionally, reviews can boost a company’s reputation and help their search engine optimization (SEO). However, there may be some instances where a specific Google...

Have any of your customers told you they submitted reviews on your Google Business Profile (GBP), but you can't see them? There's a possibility that Google filtered out reviews from your profile, believing those reviews were spam. Due to the uptick...

As a result of designing websites for more than 20 years, I’ve watched navigation features evolve alongside both technological advancements and consumer behavior shifts. Navigation design matters more than most business owners realize. Your navigation (or menu bar) is one of...

There is a common misconception that creating a “Google Account” requires a new Gmail account. This is not accurate! You can certainly create a new Google Account and Gmail account at the same time. However, a Gmail account is not required...

There may be unique circumstances where an individual may want to leave a Google Review for a local business anonymously. For instance, a person may have had a bad experience with a local business but rather not have their name associated...

If you’re a small business owner, you’ve undoubtedly heard that it’s absolutely critical to appear on Google, the largest search engine in the world by search volume. You may have even heard that you should set up a Google Business Profile...

As a small business owner, creating, claiming, and optimizing your Google Business Profile (formerly known as Google My Business) is an important step in boosting your small business’ search engine rankings. A Google Business Profile (GBP) offers companies several tools and...

In late December 2024, Ahrefs Web Analytics rolled out a highly requested feature to allow importing data from Google Analytics 4 (GA4) into Ahrefs Web Analytics, as announced on their Canny feature request tracker and later on social media. We haven’t...

As a marketing agency and official Shopify partner that serves small businesses across the country, we’re always looking for the best tools to help our e-commerce clients better understand and grow their web presence. One new tool on the market is...

In January 2026, Microsoft officially announced multiple new AI-focused features including the launch of Brand Agents (Beta) for Shopify stores. Brand Agents is a conversational AI shopping assistant designed to interact with customers and help boost sales. Brand Agents is product...

At no additional cost to you, we may receive a commission if you click on some of the links on this website and make a purchase. As a web designer who has been building websites for over 20 years (yes, I...

In the ever-evolving world of SEO, staying up-to-date is absolutely crucial. I’ve been asked hundreds of times how our team stays updated on SEO topics outside of our own firsthand knowledge and experiments that we run. Thankfully, the search engine optimization...

As the founder and CEO of a digital marketing and web design company, my job entails heavy usage of a computer. Whether it's for web design, SEO, or managing digital marketing campaigns, you'll typically find me seated in front of a...

When people think about battery backups (UPS — Uninterruptible Power Supply), they usually picture them protecting expensive servers or desktop computers. However, one of the smartest uses for a battery backup, for homeowners and business owners alike, is keeping your Wi-Fi...

Growing your personal connections on LinkedIn can often feel easier than expanding your following on your company page. This is true because people naturally connect with other people. Yet, your company page is typically where regular educational content, promotions, and timely...

In 2025, Google rolled out early access to a new tool called Brand Profile on Google search. Google Brand Profiles are designed specifically for e-commerce retailers. Brand Profiles can showcase your brand’s imagery, videos, products, promotions, key business info, shipping and...