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3 Signs That It’s Time to Invest in Online Advertising

Nowadays, the majority of your prospective customers are online, regardless of what your small business does. This means that you may be considering online advertising as a marketing strategy for your company. On one hand, it can be a very lucrative way to spend your marketing resources, but it can also be tricky to break into. How do you know when it's time to start? Here are three signs that it's time to start investing in online advertising today.

Online Advertising Tips for Small Businesses

Stay Ahead of the Competition

While it’s true that more and more companies are discovering and experimenting with online advertising, many small businesses have not yet adopted nor perfected utilizing online advertising. Some small businesses end up attempting to create their own online ads with no former background of the platform which often leads to an ineffective campaign. When online ads are correctly optimized and applied, you as a small business are given a tremendous opportunity to grow your sales by capitalizing on this superior marketing opportunity that allows for a low-cost, yet scalable approach to advertising. Don’t forget that in order to compete, you’ve got to be putting forth the same, if not more effort than your competitors.

Customer Tracking Capabilities

The internet is an amazing concept. Social media and online advertising platforms have made it easy and accessible to measure your ad campaigns. This means that if you build an online presence, you can observe in great detail how others interact with that presence. You'll be able to track which ads work the best, what types of people interact with your ads, and where/when they're most effective. This type of data and much more can be gathered through the use of online advertising to, in turn, increase sales.

Ability to Reach a Wide Audience in a Cost-Effective Manner

The majority of the population is online in some way or another, making it possible to reach a much wider group of potential customers than you would with other traditional marketing efforts. Favorably, you have much more control in terms of choosing and managing your small business budget. Online advertising can help you reach many more people than you do right now, at a fraction of the cost.

Want to learn more about what online advertising can do for you and your company? Contact us; we can help guide you in the right direction!

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About the author

Igniting Business

Igniting Business

For over a decade, Igniting Business has established itself as a comprehensive resource for small businesses looking to succeed and grow to the next level. Our team works with small businesses all over the nation from our headquarters in Lee’s Summit, MO (Kansas City area). Our services include the full spectrum of web design, search engine optimization (SEO), and digital marketing.

Igniting Business’ team consists of SEO, web design, and digital marketing experts. Some of our certifications and partnerships include:

Igniting Business’ team consists of SEO, web design, and digital marketing experts. Some of our certifications and partnerships include:

  • Google Partner
  • Google Ads Certified
  • Shopify Partner
  • MailChimp Experts
  • Joomla Service Provider
  • YOOtheme Pro Experts

Additionally, our staff has been featured on news outlets including Fox Business, CNBC Universal, Intuit Small Business, Yahoo News, The Kansas City Star, and more.

For more web design, marketing, and SEO tools and tips from Igniting Business, check out our resources page.

To learn more about our company and our leadership, view our full company profile.

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