Whether you like it or not, your content often serves as the primary online “first impression” for your company. This content is most commonly seen on your website or in various marketing materials. As the first impression for your company, the content you create and distribute through your website should aid your objective of reaching potential customers through clearly defined and actionable content. When you hear “content is king,” just remember it’s because quality content is the forefront of all digital marketing strategies.
What is Copywriting?
Copywriting is officially the act of writing copy – or content – not too exciting or complex of a definition! Igniting Business realizes that writing unique, insightful, and compelling content that also ranks well in search engines can be challenging. Quite frankly, we’ve found website content is the number one staller in getting a new website launched, or additional pages and marketing materials created. This is true whether your company already has a website with existing content, or you’re starting from scratch.
