7 Features that Make Shopify the Perfect E-Commerce Platform Choice for Small Businesses
In order to ensure the success of your e-commerce website, it is essential to design your website on an e-commerce platform that works best for your small business. As one of the premier leading e-commerce platforms with numerous features and benefits, Shopify is our recommended choice for small businesses.
Keep reading to discover several top features that make Shopify the ideal e-commerce platform choice for small business owners.
1. Shopify E-commerce Default Features
Shopify’s long list of default features are what makes it shine as an outlier in terms of e-commerce prowess without the high cost. The following are just a few of Shopify’s default features that you can implement on day one without any additional plugin or app fees:
- Sales tax calculation and collection
- Advanced shipping calculations and label printing
- Local delivery and pickup options
- Payment collection via major credit card carriers as well as Apple Pay, Facebook Pay, and more
- Advanced product variations
- Accept phone and draft orders
- Automatically send order notifications and tracking updates
- Create interactive blogs
- Web hosting, CDN (Content Delivery Network), and SSL certificate are included
- Sell everywhere integrations allow you to sell on third-party platforms like Facebook, Instagram, Google Shopping, and more, all while managing your products in a single dashboard
The above list contains just a handful our favorite features. To explore Shopify’s features firsthand, sign up for a free trial.
2. Shopify Themes
Shopify Themes are specifically designed website templates for Shopify e-commerce websites. You can work with your preferred Shopify developer to design a template from scratch or pick from highly customizable templates that can save you and your design team tons of time and money.
If budget allows, we still recommend working with a certified Shopify Partner to get the most out of your design and e-commerce store.
3. Search Engine Optimization (SEO) Capable
Search engine optimization (SEO) is essential for any online business. Shopify includes features to edit various SEO elements including page titles, meta descriptions, schema, sitemaps, and more – all of which are designed to help you increase your products’ reach and visibility. Additionally, there are numerous SEO apps available that can make advanced SEO techniques even easier to implement.
4. Shopify Analytics
With Shopify Analytics, you can easily assess your e-commerce performance. The data analysis and reports provided by Shopify allow you to review your customers’ activity, better understand your visitor demographics, evaluate your web store speed, view your store's purchases, analyze best-selling products, discover purchasing trends, and more.
5. Abandoned Cart Reminders
Abandoned carts can result in a significant drop in sales figures. With Shopify’s Abandoned Carts Checkout Emails feature, you can easily identify customers who have products in their cart and send abandoned cart email reminders. This feature helps to limit the number of deserted carts and can help increase your revenue generation.
6. Shopify POS
Shopify’s Point of Sale (POS) feature serves as an interface for physically accepting and processing payments or entering customer payment details. With Shopify POS, you can sell your products offline and accept payments using a card reader. These payments are linked directly to your Shopify inventory to provide a unified dashboard with in-store and online purchase transactions. Shopify POS offers a seamless shopping experience for your customers whether they visit the store or make an online purchase.
7. Smartphone Friendly
Another great feature of Shopify is its responsive design capabilities. When it comes to offering a smooth, intelligent mobile user experience, Shopify is a fantastic platform. With Shopify, you can design, host, and manage websites that are optimized for smartphones. With more and more digital transactions occurring on mobile devices, Shopify makes it a breeze for your customers to checkout via their smartphone.
Ignite Your E-Commerce Business Today
If you are looking to start or revamp your e-commerce website, our web design experts at Igniting Business can help. As a proud Shopify partner, we can help you design a beautiful, well-functioning e-commerce website on the Shopify platform that works for your small business. To learn more about our e-commerce design services, or to schedule a complimentary consultation, contact us today!
Want to Take Shopify for a Test Drive on Your Own?
We understand that you might not have the budget to hire a professional to work on your Shopify store. Or perhaps you simply want to see the Shopify platform on your own first. In either case, we encourage you to sign-up for Shopify’s free trial. Test out the features, add products, install a theme, and more via the free trial!
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