Businesses and consumers will soon see the effects of recent advancements in exciting technologies such as artificial intelligence (AI), 5G telecommunications, voice searches, and virtual reality (VR). In fact, some of these are being used right now! In the not-so-distant future,...

A new year gives us all a chance to start fresh and try new things and marketing is no exception. Though it's still early in 2019, it's actually the right time for your small business to consider new trends in website...

Online marketing is popular and is where many eyes are focused. Online marketing can be interacted with easily on computers, phones, and other devices via commenting, spreading through social media, upvoting on online platforms, or other means. Some online campaigns even...

In investigating various ways to market your small business more effectively, you've likely come across the term conversion rate optimization (CRO). But have you taken the time to research this practice? If not, it's time you learn how to increase conversions...

In the growing age of the Internet and always being present online, it seems like everyone is talking about the advances in inbound and content marketing, drawing people in towards your business. Inbound marketing certainly helps businesses garner success, but strategic...

In the 21st century your online reputation is absolutely crucial to how your business performs in the real world. What is your online reputation? Your reputation online is governed by a few different factors. Ratings, reviews, and rankings on various social...

The digital landscape is in a constant state of evolution, just like your brand. Understanding customer needs and finding ways to meet those needs is a good first step in reaching your target market, but nowadays, a small business must do...

For small businesses and bootstrap entrepreneurs, marketing effectively on a budget can be a difficult task. Instead of trying to mimic large companies who have even larger budgets and a whole staff of people dedicated to maximizing ROI, small companies should...

Search engine optimization (SEO) is a core element in developing an effective website marketing strategy. According to PEW Research, "Roughly eight-in-ten Americans are online shoppers." Additionally, studies indicate "65% of Americans indicate that when they need to make purchases they typically...

If you have a small business or you're just starting to branch out and build your brand online, consider using social media platforms to promote your company. Users want to be on social media, so it's a great avenue for your business...

What's your real goal behind the metrics your company monitors and evaluates? Even if your first response to this is "making money," that's a valuable goal to reiterate. In today’s article, we’ll discuss how metrics may not always align with a...

Last Updated: May 12, 2021 Small businesses can get great mileage from promotional products, a creative way to market your company branding in the new year. Start the year with a fresh stock of new promotional products to leave a lasting impression...

In today's market, it is common knowledge that every business needs a website. Whether you're an international corporation or a local retail store, you need to have a presence on the Internet in order to reach out to your customers and...

In an era where 94 percent say an online review has convinced them to avoid a business, reputation management online is more important than ever. Here are four areas to focus on when it comes to managing your brand's reputation on the...

Starting a new year is often a time of personal reflection to determine areas of personal growth for the new year.  Likewise, January is a great time to reflect on areas of growth for your small business.  When it comes to...

When most people consider content marketing, they focus almost entirely on creating the actual content. While that's important, as you need to have quality content to grab and hold your audience's attention, a creator needs to also have a plan for...

Pay-per click marketing, commonly shortened to just PPC, is one of the most popular methods of advertising on the Internet. While it may seem simple at first glance, it takes a lot of hard work and experience to get the most...

We often hear confusion from small businesses about the best way to generate, utilize, and promote content.  In the hustle and bustle of running a small business, the benefit of consistent content generation can often be overlooked.  If you're trying to...

Different platforms need different marketing videos. Just like you would customize material for different audiences, demographics, and broadcasting channels, every video advertisement needs to be built according to guidelines of where you're posting it online. Facebook videos, for example, should be...

In our blog last week, we discussed 3 key elements to improve your search rankings.  Today, we dive even deeper into some search engine optimization (SEO) tactics that can elevate your small business website even more.  Once you’ve created your keywords...

A small business today can do a lot of marketing online, whether that small business exists as a brick-and-mortar store or as an ecommerce venture existing entirely online. One key element of marketing any type of business online is your company's...