At this point, there is no denying the hold technology has over us - both personally and professionally. Whether we are scrolling through our Facebook in the morning or playing music on Spotify, it has permeated our personal lives. Similarly, technology...

Facebook is changing their metrics to count viewable-only impressions of posts and ads instead of basing their impression count on when a post or ad is served. They announced the change back in 2016, but the updates to their metrics tools...

In 2016, mobile use moved ahead of desktop browsing and it has increased with every passing year.  Additionally, Google has begun rolling out it’s “Mobile First Index” which ranks each website based on its mobile experience, instead of the desktop experience. ...

We often look at businesses that have prospered over the years and learn important lessons from their experience and success. After all, recreating success is often our goal, especially if that success launched a company into the stratosphere in earnings and...

Last month we discussed the difference between popular and profitable keywords.  Today, we want to propose a general rule of thumb that will help keep your different keyword strategies scalable: Narrow your keywords for paid searches... When your company is paying...

Outsourcing back office duties is a big step for any small business to take, but most find the benefits outweigh the risks and costs. Most small business owners recognize that hiring and training is costly and time-consuming. When you outsource a...

Growing your audience is one of the main tenets of online businesses. If you're not being seen, you're not getting customers. Most internet users have such a short attention span that you need to be seen by a lot of people...

One of the keys to running a successful small business is to constantly find ways to integrate more technology that produces more efficiency and may give you a leg up on the competition. If you know you have a solid product...

Landing pages are specifically designed web pages used to enhance the effectiveness of a campaign.  Landing pages are most successful when created with certain essential elements. Clear and compelling copy, concise forms and the perfect call-to-action are three essentials elements that...

Instagram has become more than just an online platform for pretty faces, selfies, and memes. The popular image sharing social media platform now has the power to help businesses showcase their products and services to reach visually more potential customers. Instagram...

It seems with every passing month the technology world offers another intelligent device that is a game changer for an industry. Many of the devices making the news these days are in the realm of personal devices, such as the plethora...

Promoting your business and products on social media sites means more than posting a few blogs with links to your website—it means having a comprehensive strategy.  An effective social strategy will enable you to create a bond with prospective customers based on empathy and...

Small businesses have a lot of risks. If your small business has an e-commerce website, it’s imperative you or your web firm performs adequate security on the website.  Here are three considerations to keep in mind when building up or maintaining...

Last month, we discussed when a small business may want to use a virtual machine.  Now, with nearly everything we do becoming virtual these days, it's not surprising that PCs are jumping on that bandwagon. Virtual PCs aren't a totally new...

One way to generate more revenue in your small business is to acquire more of your best customers.  Rather than continuing broad marketing activities that are not providing quality results, analyze who your best customers and tailor your future marketing efforts...

In order to understand when a small business might want to use a virtual machine, it helps to define what is a virtual machine.  A virtual machine is a program that runs on your current operating system that provides a virtual...

Quite simply: Yes.  Customer reviews can and do affect your small business’s search engine rankings, especially for businesses that sell their service or product locally.  Many users routinely perform searches on local small businesses. One of the best ways for a search...

Online advertising is constantly transforming. It started as text-based ads with hyperlinks, then became static, clickable images. Soon it evolved to videos, recommendations from trusted content creators, and reviews. The full range of what online advertising means is growing every day,...

Social media sites commonly make small tweaks and adjustments to their interfaces in an attempt to find the best ways to keep users engaged and scrolling. While these changes are usually geared towards revamping the user experience, these features can also...

Making the choice to advertise online is a big one. You need to decide your budget, look for the right ad platforms, hone in on your targeted audience, and create effective campaigns that will get you the results you want. You...

It is becoming increasingly rare to find a business, even a small business, that does not rely quite heavily on some form of technology to play an essential role in their everyday business operations.  Yet, when it comes to the safety...