As a small business, social media platforms such as Facebook are a great way to stay in front of your target audience. Along with gaining an audience through your posts, your business can also place ads through Facebook. The social media platform...

Social media is evolving rapidly, which means that there are frequent changes to mainstay platforms such as LinkedIn. As LinkedIn continues to grow and gain more users, there have been significant changes to the platform itself. Most recently, LinkedIn has rolled...

Data analysis can allow a small business owner to interpret historical results and analyze how those results might impact future trends. In our recent blog on June 28th, we discussed what business intelligence is and the purpose of data analysis. However,...

Instagram is one of the most accessible and most popular social media platform when it comes to advertising with unique images. If you are trying to expand your reach and stay connected with your customers, an Instagram account is a great...

Real data analysis of the market can be defined as the research, condensing, illustration, and interpretation of hard data gathered from numerous sources. The data that is gathered and analyzed offers businesses insight into what is currently driving the markets, thus...

Google Analytics is a must-have tool for staying aware of the latest statistics and online trends on your site - from clicks, to page views, to traffic from specific devices. These solutions offer important insights into what people are doing on...

Nearly every business is on at least one social media platform, and there can be an overwhelming selection of company pages for users to view when searching for specific products or services. So how do you boost your social media presence...

LinkedIn, once just a social media site where people could connect to find employment, has now grown to become a hub for business marketing and thought leadership. Business owners, job seekers, and others have found that LinkedIn is extremely helpful in...

We continually try to keep our clients and readers updated on SEO ranking factors. Let’s be honest, a website is only helpful if your potential customers are actually reaching it. Below are some recent SEO topics we’ve discussed on our blog....

Social media is an up-to-the minute job. Your audience is expecting quality informational posts and updates in real-time. Unless you’re consistently sitting at your computer with free time, this seems impossible for any business to master themselves. Luckily there are many...

Social media's biggest player, Facebook, frequently changes their algorithm. This algorithm determines the content users see in their news feed, and the order in which it appears. For the best chance of success on the platform, your company's social media strategy...

Design in today's digital age is increasingly important since every medium of content needs to attract more eyes more quickly. Our attention zips from one appealing thing to another, and we only stick around if what we're consuming is aesthetically pleasing...

Recently, a website visitor reached out to us with a very common issue. They are a small business with an e-commerce website, and their product pages included mostly duplicate content. This is not uncommon, as many manufacturers and suppliers will provide...

You may have seen this software advertised one way or another on the Internet, but do you know what it is and what amazing things it can do for your business? Microsoft Azure is a cloud computing platform released in February...

As a small business owner, it’s extremely important to maintain a relationship with your clients. A great way to reach a wider audience is through email marketing. Email marketing lets you send a more personal message and sales pitch directly to...

Business owners are experts in doing what they do best, which is running their own industry-specific organization. Most recognize the evolution of the internet and online marketing has expanded their customer base and streamlined many business processes. Still, it can be...

Before social media, hashtags (#) were simply known as the "pound” symbol. Hashtags are now commonly known to us as a way to display keywords or phrases such as #Marketing or #SmallBusiness. When including these hashtags in social media posts, people...

If it seems as if in recent months there has been a notable rise in website hacks, you are not alone in your analysis. In 2016 alone, there were data breaches in major organizations such as LinkedIn, Snapchat, UC Berkley, Wendy's...

A Google AdWords campaign is a powerful tool to bring your business right into the search results of people who are actively looking for the products or services you provide, or who are searching for something relevant to your business. For...

One of the latest trends seen in web design is being pushed by one of the major browser players today: Google. If your website design is still using Adobe Flash Player, then Google is about to make it a little more...

Internet Retailer predicts by 2018, U.S. customers alone will generate at least $400 billion in online spending. For small organizations, it is therefore vital to stay current with small business e-commerce website trends to meet the growing needs of customers. So...