The average consumer sees numerous advertisements daily. Therefore, when it comes to your small business’ marketing efforts, it is important to avoid blending in with the bombardment of other marketing. People want to know why something will work for them. Create...

Running a small business can be tough and trying to reach new customers and make sales can be frustrating. If you’re attempting to build visibility and awareness for your small business, webinars are a unique marketing strategy that may make a...

Also known as automated email campaigns, drip email marketing can be an incredibly effective marketing strategy for your small business. In fact, the Content Marketing Institute discovered that 93% of B2B marketers use emails to connect to their audience, and every...

In order for your small business to stay ahead, it’s a good idea to start including videos in your marketing campaign if you haven’t already. Today, more and more people are turning to videos when they want to learn more about...

As a small business owner, you may not consider YouTube as particularly helpful for your business, especially if you don't run the kind of business which immediately lends itself to making videos. However, when done right, videos can be a persuasive...

Online competition is tough, especially if your small business is just starting up. Big corporations tend to have a generous PPC advertising budget to generate unlimited traffic from their ad campaigns, but for small companies, every penny spent has to be...

As a small business owner, you're undoubtedly more interested in the growth of your venture. Consequently, you may find yourself spending considerable time and resources pursuing additional revenue streams. PPC advertising can support your business goals, helping you increase your revenue,...

If you own a business in today's market, then you already know how instrumental the Internet is for reaching potential clients and customers. While there are many social media platforms your small business should take advantage of, an influential platform is...

In today’s world, promoting your small business online is a must. However, knowing where to focus your online efforts and spend your valuable time can be challenging. Check out these three critical marketing tips that your small business should be prioritizing....

In last week’s blog, we discussed what infographics are and why they are important marketing tools for your small business. This week, we’ll outline a few ways to use infographics to effectively portray your information. These polished visual depictions or graphic...

Even if you aren't familiar with the term, it's highly likely that you've seen at least one type of infographic. Simply put, an infographic provides information using mostly pictures and/or icons instead of just text. This can be done through pie...

As we enter 2020, have you made any resolutions for your small business? Maybe one of those resolutions is to keep better track of your customers. If you’re a small business owner, you already know how essential your customer relationships are...

When marketing your products or services online, it's important to engage and connect with your audience. The key to managing your buyers' cycles and coordinated marketing efforts is first to understand your buyers' motivations. Check out a few online advertising techniques...

Whether you run a single-person operation or manage fifty employees, establishing a solid and consistent online presence is essential to your business’ success. Online basics such as creating a website and starting an email list are just the beginning. There are...

It’s the holiday season! With the holidays comes a major increase in online activity, making now an excellent time to boost your online marketing efforts. Even if your business isn’t offering anything seasonally specific, there are many brilliant ways to leverage...

Hootsuite and Buffer are two social media posting solutions used by many small business owners who prefer a fully-integrated social media management dashboard. These tools offer a wide range of features designed for scheduling content ahead of time, making it easy...

With the number of social media users continuously growing, it’s no surprise that social media platforms are quickly becoming a necessary marketing tool for small businesses. Companies effectively using social media continue to grow and expand their brand, while those that...

Maximizing organic efforts and generating leads with referrals, free resources, and networking is crucial to any business. However, in today’s world, online advertising is an especially effective marketing tool. Below are just a few of many ways small businesses can use...

For small businesses, co-marketing can be a hugely beneficial strategy. Co-marketing is the strategy in which two, like-minded organizations partner together to promote each other’s product or service and expand their reach. If you’re looking for a fresh, new marketing tactic...

Millions of people all over the world use Twitter every day to discuss issues that are interesting to them, from news events to daily life. Among these discussions, users love to interact with and follow brands that are appealing to them....

The use of images and how we perceive them is one of the most important marketing tools available. When shopping in a store or online, purchases are made when customers connect visually to the items in front of them. For online...