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How E-A-T Can Benefit Your YMYL Website

As we recently discussed in a couple of our past blog posts, optimizing your YMYL webpages by establishing E-A-T is essential in improving your small business’ search engine ranking. To learn more about E-A-T, YMYL, and how these two concepts go hand in hand, keep reading below!

small business using e-a-t and ymyl concepts to boost seo

Optimizing for YMYL

YMYL (Your Money or Your Life) refers to webpages that could potentially impact a person’s future health, happiness, safety, or financial stability. The two most important factors in YMYL evaluations are accuracy and honesty. If your small business has developed a product, software, diet, health regime, or anything else that affects the health, welfare, or finances of your readers, it’s crucial to ensure your online content is factually accurate and that your business demonstrates it is a trusted source in relevant subjects.

Google's algorithms monitor all content in the above categories for compliance with their strict standards of safety and trustworthiness to ensure that there is no false, misleading, or harmful information presented in their results. To learn more about YMYL and what Google defines as YMYL pages, check out our recent blog post here!

E-A-T Right!

So, how do you ensure Google views your YMYL website as a trusted source? That’s where E-A-T comes into play! E-A-T stands for Expertise, Authoritativeness, and Trustworthiness and these elements are what Google considers in all YMYL submissions and queries. In order for your small business website to rank well, your content needs to demonstrate expertise, establish authority, and promote trustworthiness. While E-A-T is important for all websites, ensuring your YMYL pages demonstrate good E-A-T is critical as Google places a greater emphasis on the expertise, authority, and trustworthiness of your website when it comes to content that could impact the quality of people’s lives. To learn more about how to establish good E-A-T throughout all of your online content, check out our blog post here!

The Bottom Line

To help boost your small business’ search engine ranking, it’s important to optimize your YMYL website with E-A-T in mind. For more information regarding E-A-T, YMYL, or our SEO services, contact us at Igniting Business today!

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About the author

Igniting Business

Igniting Business

For over a decade, Igniting Business has established itself as a comprehensive resource for small businesses looking to succeed and grow to the next level. Our team works with small businesses all over the nation from our headquarters in Lee’s Summit, MO (Kansas City area). Our services include the full spectrum of web design, search engine optimization (SEO), and digital marketing.

Igniting Business’ team consists of SEO, web design, and digital marketing experts. Some of our certifications and partnerships include:

Igniting Business’ team consists of SEO, web design, and digital marketing experts. Some of our certifications and partnerships include:

  • Google Partner
  • Google Ads Certified
  • Shopify Partner
  • MailChimp Experts
  • Joomla Service Provider
  • YOOtheme Pro Experts

Additionally, our staff has been featured on news outlets including Fox Business, CNBC Universal, Intuit Small Business, Yahoo News, The Kansas City Star, and more.

For more web design, marketing, and SEO tools and tips from Igniting Business, check out our resources page.

To learn more about our company and our leadership, view our full company profile.

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