How to Use a Social Media Contest to Boost Your Followers

As you may already know, having a strong social media presence can help your business become more of a success. Even though you may be putting a lot of work into your social media marketing campaigns, you might not have all of the followers or traffic you were originally hoping for. If you’re wondering if there is anything you can do to bring in more followers, you’re in the right place! We’re here to guide you through a process you might not be familiar with - social media contests.

First of all, you should know that a contest is a great way to get people excited about your brand. Just make sure that the gift is something that people will actually want. It's worth your while to give something good away if it will bring in an influx of followers.

Make a Good First Impression

This means that their first impression of the contest is extremely important. You’ll need appealing graphics and upbeat descriptions in order to attract the attention of others. These may include cover/profile images, landing pages, or even online advertising to ensure you’re reaching a wide group of people. Don’t forget to brand any imagery you may use, as you want to make sure your company is associated with every aspect of the contest.

Promote the Contest

Since unfortunately the contest won’t promote itself, make sure that the contest details are shareable! Get the ball rolling by inviting your social media audience (and friends!) to like and share your contest details. That way their own followers will see not only the contest, but your company social media page.

Make Sure the Contest is Clear and Targeted

You’re the one creating the rules for the contest, so why not make it worth your while? Make sure that people have to follow your profile in order to participate. Integrate the personality of your brand into the contest by sneaking in product or service information. One thing to also keep in mind is that your main goal should be getting this contest in front of your ideal target market, which is why we highly suggest utilizing paid online advertising. This ensures your contest is getting shown to the right people at the right time.

If you need help with setting up and running a social media contest effectively, or if you simply need help with online marketing, contact us at Igniting Business today.