Skip to main content
Categories
Categories:   All Categories
Suggested keywords
x
2 minutes reading time (308 words)

Local SEO: Increase Your Small Business’ Visibility in Your Community

Whether you’re treading through the early beginnings of your first entrepreneurial effort or have a long history as a well-established business in your community, understanding how to increase your visibility online with local search engine optimization (SEO) will leave you with an advantage over your competition.

local seo strategy tips on laptop

What Is Local SEO?

Local SEO is the act of increasing the visibility of your business to the community that you are serving. When someone searches for specific products or services related to your business, local SEO helps put your business as a top result.

Where Does Your Small Business Start with Local SEO?

Improve and Optimize Your Small Business Website

An optimized, easy to navigate, and streamlined website is a great starting point. It will not only produce better search results, but it will also provide your potential customers with a better overall experience from the start. Improve page speed and accessibility and include keywords specific to your business and location throughout your website to help boost your local SEO ranking.

Ensure Your NAP is Consistent

In today’s world, search engines are accessing, verifying, and organizing data across multiple locations where your business information exists online. These locations include your website, social media accounts, your business listings (Google My Business, Yelp, etc.), and more. It’s essential to ensure your NAP (Name, Address, Phone) is up to date and matches uniformly across the web as this will help Google recognize your business and location, and in turn, improve your local SEO ranking. Check out our blog post on NAP and local online strategy to learn more.

Get Help with Your Local SEO

At Igniting Business, our team of industry experts understand the many nuances of local SEO and strive to help boost your SEO ranking and help your small business succeed. To learn more about our ongoing SEO services, contact us today!

  Facebook   Twitter   LinkedIn   Pinterest   Reddit   Pocket

About the author

Igniting Business

Igniting Business

For over a decade, Igniting Business has established itself as a comprehensive resource for small businesses looking to succeed and grow to the next level. Our team works with small businesses all over the nation from our headquarters in Lee’s Summit, MO (Kansas City area). Our services include the full spectrum of web design, search engine optimization (SEO), and digital marketing.

Igniting Business’ team consists of SEO, web design, and digital marketing experts. Some of our certifications and partnerships include:

Igniting Business’ team consists of SEO, web design, and digital marketing experts. Some of our certifications and partnerships include:

  • Google Partner
  • Google Ads Certified
  • Shopify Partner
  • MailChimp Experts
  • Joomla Service Provider
  • YOOtheme Pro Experts

Additionally, our staff has been featured on news outlets including Fox Business, CNBC Universal, Intuit Small Business, Yahoo News, The Kansas City Star, and more.

For more web design, marketing, and SEO tools and tips from Igniting Business, check out our resources page.

To learn more about our company and our leadership, view our full company profile.

Author's recent posts
More posts from author

Related Posts