Why Your Business Needs an Extraordinary Logo
One of the first steps in starting a business is designing a logo that is essentially the face of the company. Logos are a way for people to recognize and identify with the company's brand. The logo is what appears on every branding material: website, building, business cards, stationary, etc., putting the logo at the core of every branding effort.
1. Your Logo Creates Your Brands Image
The logo is the first thing people are going to see, and it needs to leave a good and positive impression. If your logo isn't relevant to your business or visually appealing, it may turn people away. It must be professional and project the right message to your target audience.
2. Your Logo is Your Most Powerful Marketing Tool
Promoting the business is the owner's most powerful responsibility. How it compares to the competition's logo, what your logo represents, and its effectiveness are all very powerful factors when it comes to promoting your business. The logo is a quick way to recognize a company, so it is absolutely necessary for your logo to be unique and stand out from the rest.
3. Customer Loyalty
With the right logo, your company can look like a bigger, more established business than what you might actually be . Like previously mentioned, your logo is the first thing people see, and could even be the reason someone chooses your business over another. So it is extremely important that you continue to steer your clients towards sticking with your business and fulfilling their needs. Having clients favor your services over the competitors will lead to future business and most likely referrals.
4. Rebranding
Rebranding is the process of replacing/updating your "company image," which usually includes a re-invented logo. Rebranding might need to happen for a few reasons.
- If you think your company logo doesn't help with any of the previous points mentioned, you might want to consider rebranding.
- Even if your business is doing well, but your logo needs a little work to make it more relevant, that's ok too.
- If your logo doesn't scale properly; for example it isn't seen well when small, large, black and white, etc., then you might want to consider rebranding.
The main thing to keep in mind is that your logo is the face of your business, it needs to be something you're proud of.
We know how difficult and challenging branding a business can be. If you need any help or guidance in designing a new logo or rebranding, please contact us at info@ignitingbusiness.com.
