For small businesses and bootstrap entrepreneurs, marketing effectively on a budget can be a difficult task. Instead of trying to mimic large companies who have even larger budgets and a whole staff of people dedicated to maximizing ROI, small companies should...

Search engine optimization (SEO) is a core element in developing an effective website marketing strategy. According to PEW Research, "Roughly eight-in-ten Americans are online shoppers." Additionally, studies indicate "65% of Americans indicate that when they need to make purchases they typically...

If you have a small business or you're just starting to branch out and build your brand online, consider using social media platforms to promote your company. Users want to be on social media, so it's a great avenue for your business...

What's your real goal behind the metrics your company monitors and evaluates? Even if your first response to this is "making money," that's a valuable goal to reiterate. In today’s article, we’ll discuss how metrics may not always align with a...

Last Updated: May 12, 2021 Small businesses can get great mileage from promotional products, a creative way to market your company branding in the new year. Start the year with a fresh stock of new promotional products to leave a lasting impression...

In today's market, it is common knowledge that every business needs a website. Whether you're an international corporation or a local retail store, you need to have a presence on the Internet in order to reach out to your customers and...

In an era where 94 percent say an online review has convinced them to avoid a business, reputation management online is more important than ever. Here are four areas to focus on when it comes to managing your brand's reputation on the...

Starting a new year is often a time of personal reflection to determine areas of personal growth for the new year.  Likewise, January is a great time to reflect on areas of growth for your small business.  When it comes to...

When most people consider content marketing, they focus almost entirely on creating the actual content. While that's important, as you need to have quality content to grab and hold your audience's attention, a creator needs to also have a plan for...

Pay-per click marketing, commonly shortened to just PPC, is one of the most popular methods of advertising on the Internet. While it may seem simple at first glance, it takes a lot of hard work and experience to get the most...

We often hear confusion from small businesses about the best way to generate, utilize, and promote content.  In the hustle and bustle of running a small business, the benefit of consistent content generation can often be overlooked.  If you're trying to...

Different platforms need different marketing videos. Just like you would customize material for different audiences, demographics, and broadcasting channels, every video advertisement needs to be built according to guidelines of where you're posting it online. Facebook videos, for example, should be...

In our blog last week, we discussed 3 key elements to improve your search rankings.  Today, we dive even deeper into some search engine optimization (SEO) tactics that can elevate your small business website even more.  Once you’ve created your keywords...

A small business today can do a lot of marketing online, whether that small business exists as a brick-and-mortar store or as an ecommerce venture existing entirely online. One key element of marketing any type of business online is your company's...

According to a report by Forrester's on 2018 mobile web sales, smartphones will be used in more than one-third (accounting for over $1 trillion) of total U.S. retail sales at some point in the buying process in 2018, including research, price comparisons,...

Your social media followers don't immediately convert into customers. The process takes time. Converting followers into customers takes a bit of posting and management strategy. Your audience consists of a wide range of users, and the same directly promotional content for long-time...

Search engines used to be relatively simple, at least in concept. If a searcher had a question or a problem needing a solution, the searcher would type the query into a search engine. Then, either through keyword matching or, more recently,...

The more places online and on social media your audience can find you, the stronger your brand will stand and grow. But don't isolate and nurture your channels independently. Instead, the best way to grow your audience and convert more visitors...

As a small business, you may have trouble reaching and connecting with potential customers. How can you use Twitter to increase your online visibility to attract new customers? Twitter can be a valuable platform for many small businesses when properly implemented and utilized. ...

In many respects the world wide web has been a major game changer for small businesses. The web has opened up a company's door to a 24/7, world-wide audience. Customers can reach businesses anytime, anywhere with the simple touch of a...

Recently, Instagram released its shopping feature to a general audience, including users in the United States, Canada, Mexico, Japan, Spain, and more. The feature gives approved businesses the ability to tag products in a post. Users can then view product details...