Google Ads is one of the most effective online advertising methods for small businesses and can offer numerous benefits. However, due to the extensive amount of misinformation circling the internet, many small businesses have been discouraged from capitalizing on Google Ads,...
Why Animated Explainer Videos are Instrumental for Your Small Business Marketing
Video marketing is continuing to grow in popularity, and it is now estimated that videos account for 82% of global internet traffic. Therefore, when it comes to your small business marketing tactics, animated explainer videos make for an excellent addition. Using...
How to Create Attention-Grabbing Social Media Graphics to Improve Engagement
When it comes to your small business’ social media pages, your content should be attention-grabbing and interactive. No one wants to be scrolling social media just to read long blocks of text all day long. In fact, research conducted by BuzzSumo...
5 Tips (and Handy Tools!) for Improving Your Local SEO Strategy
If you own a small brick-and-mortar business, it is essential to develop your local search engine optimization (SEO) strategy; otherwise, competing with other companies in your area can be challenging. Local SEO plays a critical role in putting your small business...
5 Website Security Mistakes to Avoid
Technological development goes hand in hand with security risks. Big companies like Adobe, Home Depot, and Sony have fallen prey to hacking attempts. While you may assume your small business is safe due to your relative obscurity, small businesses undeniably make...
Important Google Algorithm Updates of 2021 for Small Business and Local SEO
Last Updated on December 16, 2021 Each year, Google evolves and introduces more updates to its algorithm to improve the search experience. This ensures its users browse on secure, accurate, and more relevant pages. Understanding Google’s major algorithm updates and their...
Google's Recent Algorithm Update: What BERT Means for Your Small Business
Last Updated on February 21, 2022 Google aspires to be fair to companies that want consumers to find their websites and to the consumers searching for results that best meet their needs. To achieve these goals, Google updates its algorithms hundreds...
3 Key Purposes for the Home Page of your Small Business Website
Typically, the home page of a website serves as the most significant landing page for both new and returning visitors. Essentially, this single page creates an overall impression of your company in a matter of seconds. If your home page does...
