You may have seen in the news that behemoth web hosting company, GoDaddy, has come under heavy scrutiny for poor security practices and misleading customers. The Federal Trade Commission (FTC) states, “…since 2018, GoDaddy has failed to implement reasonable and appropriate...

Small businesses and marketers are often told that they need to be actively managing their Google Business Profile listings (formerly Google My Business). One way to keep the business listing fresh and engaging for visitors is by uploading relevant and interesting...

If you have ever managed a Google Business Profile (GBP) or strategized for local SEO, you may have encountered mysterious challenges in rankings that seem to keep your Google business listing out of the local pack despite having a superior and...

Websites are filled with images. Big, small, and some with stunningly high definition. Although website visitors may want to see all those images, they often do not wish to wait long for the images and the remainder of your webpage to...

In the ever-evolving world of SEO, staying up-to-date is absolutely crucial. I’ve been asked hundreds of times how our team stays updated on SEO topics outside of our own firsthand knowledge and experiments that we run. Thankfully, the search engine optimization...

Earning reviews on Google can be an extremely beneficial way for businesses to gain firsthand customer feedback. Additionally, reviews can boost a company’s reputation and help their search engine optimization (SEO). However, there may be some instances where a specific Google...

Google rolled out a new feature to their Google App specifically for iOS devices. This feature can automatically add (or overlay) hyperlinks within any website’s content (including yours!). According to Google, “[Google] created a new feature called Page Annotation in the...

Over the past few years, multiple studies have been released with data that shows anywhere from one-third to 46% of all Google searches have local intent, meaning the searcher is searching for a product/service nearby or in a specific geographic area....

We’ve both seen firsthand and heard hundreds of complaints about Google’s video verification process for new business locations or locations requiring a re-verification. From our experience, there are two types of issues commonly encountered: 1) the video fails to upload or...

As a web designer who has been building websites for almost two decades, I often get asked about ways to improve website performance, especially for small businesses operating on a tight budget. One of the best ways to improve website performance...

In June 2024, LinkedIn began rolling out LinkedIn Premium Company Pages. According to LinkedIn, a LinkedIn Premium Company Page includes additional features that help “grow your business and expand your network.” Note that a LinkedIn Premium Company Page is a different...

Online shopping is more popular than ever and the trend continues to grow each year. According to the U.S. Department of Commerce, online consumer spending reached $1.119 trillion in 2023, and e-commerce transactions represented 22.0% of total retails sales. One of...

Did you receive a letter in the mail from “Domain Name Services” stating that your domain name would expire on a date that’s rapidly approaching? We certainly did, and we’ve had many clients report that they’ve received the same letter as...

When it comes to running a small business, you often face decisions that balance budget, flexibility, and professionalism. One such decision is whether to operate out of a coworking space (also known as shared office space). Co-working spaces are undeniably popular....

If you're a small business owner, marketing professional, or literally any computer user seeking to optimize your workflow and boost productivity, incorporating multiple monitors into your setup can be a game-changer. Say goodbye to constantly switching between windows and welcome the...

You have likely heard the phrase “evergreen content” used by digital marketers or discovered how-to guides on creating evergreen content as you were researching and developing your own content strategy. Evergreen content is commonly defined as content that remains relevant for...

Many of our clients ask us who is technically allowed to write a Google review on their Google Business Profile (GBP). Usually, this question arises when either the company wants to encourage reviews on their Google business listing, or if they...

Have any of your customers told you they submitted reviews on your Google Business Profile (GBP), but you can't see them? There's a possibility that Google filtered out reviews from your profile, believing those reviews were spam. Due to the uptick...

You likely already know the significant SEO benefit and, more importantly, the improved user experience you create by routinely adding relevant photos to your Google Business Profile (GBP). Adding relevant photos of your location, products, and services can help you increase...

You have likely seen the fancy little badge on certain individuals’ LinkedIn Profiles. These are powered by LinkedIn’s verification service, which they outsource to third-party identity verification companies. Note that you do not need a premium LinkedIn account for this feature,...

Most marketing professionals have a base knowledge that having a well-optimized and complete Google Business Profile (GBP) is critical for SEO and online visibility. Search engine optimizers will often go to excruciating detail ensuring the data on your GBP is accurate...