While LinkedIn is widely known as a place to store your resume or connect with friends, family and co-workers, it's also useful for businesses. In addition to getting traffic to your company’s page, you can also utilize LinkedIn to prospect for...

Does your website have a blog? Regardless of your company size and type, it should. If it's done right, blogging can improve your search engine rankings, increase traffic to your site, position your company as an industry expert, and help give...

If you're looking to cut unnecessary costs for your business, or even just make phone communication and conferencing easier, you might want to consider switching to a VoIP phone solution. VoIP is an acronym for Voice over Internet Protocol and is...

With the universal shift of online communicating with friends, family, clients, prospective clients, etc., posting on social media can be one of the best ways to share updates about your business and industry resources. In regards to social media especially, your...

Blogging is no longer just for individuals to write about their travels and thoughts, but is now best known for leading industry experts to share relevant and informative information to the internet world. In fact, there are plenty of blogs out...

As the old saying goes, "the best things in life are free." While there's some truth to this, there are some great things that come with spending money. Especially when it comes to how your business runs. You have to spend...

Nowadays, the majority of your prospective customers are online, regardless of what your small business does. This means that you may be considering online advertising as a marketing strategy for your company. On one hand, it can be a very lucrative...

We are excited to announce that Caitlin Seidel will be transitioning into a new, full-time role within Igniting Business as VP, Operations & Finance. In addition to working with Igniting Business and our clients since 2012, Caitlin brings over four years...

Article originally featured in the Lee's Summit Chamber of Commerce's business magazine called Catalyst. You can see the original article in their magazine here: https://issuu.com/lschamber/docs/july_catalyst_web/37?e=2252703/37156764 Let’s face it, there are infinitely many different ways to spend money on marketing your business, and...

In any field, it's important to have a strong brand strategy. Your company brand shows your customers how much you care about your business and the work you do. This approach is especially essential for small businesses, who can have many...

We’ve all been to a website that takes forever to load, and most of us don’t have time to wait. In the web design and technology world, faster is always better! Ironically, nothing turns off a potential customer faster than a...

Social media can make or break the public's opinion of a company. A lot of small businesses struggle to find the perfect balance in an online presence. Hashtags are a growing trend online, and if used correctly, they can be a...

Marketing experts have found that it is isn’t enough to simply write content, publish it, and cross your fingers hoping you get results. Creating shareable content takes brainstorming, thought, strategy and optimization. Read our 6 tips for creating attention-grabbing, shareable content!...

Many of our small business clients say they hear that “backlinks” are one of the most important aspects of search engine optimization (SEO). It’s true that having the right backlinks helps your website get seen by people who are already interested...

There are always surprises in the field of sales and marketing, and one big surprise is the sophistication of email marketing for businesses. A small business may think they have a fantastic email campaign touting their latest product, service, or company...

Many small business owners have heard of the mysterious technological term, "The Cloud." However, they have never really been told what "The Cloud" is, so they remain in the dark as to whether their business is in the cloud, out of...

What are Facebook live videos and how should small businesses utilize them? If your small business has a company Facebook page but isn’t familiar with their new live videos feature, here's what you need to know. Instead of using apps like...

If your small business has a company Facebook page, it is extremely important that the page is verified. Having a verified page let’s your viewers know that your Facebook page is a trustworthy page. If you haven't already looked into how...

  As 2016 is under way and our company continues to grow, Igniting Business is thrilled to announce that as of April 25th, we have packed up and moved our Columbia office to The Village of Cherry Hill! Although we will...

As a small business, it is extremely important to market your company to your target audience. We know you have lots of informative and relevant industry knowledge to share, and blogging is the way to get that information across in the...

Many small business customers prefer custom-built computers over name brands, but why? Here are 3 reasons you should seriously consider having a custom-built computer: 1. Performance and Reliability Not all computers are created equal. Dell, HP, Acer and Toshiba all use...