Before the onset of the internet, “word of mouth” was an essential marketing tool for small businesses. Earning a good reputation in one's community meant building relationships with both the public and related businesses that proved helpful to their own customers....

Last Updated on February 21, 2022 Google aspires to be fair to companies that want consumers to find their websites and to the consumers searching for results that best meet their needs. To achieve these goals, Google updates its algorithms hundreds...

Amid such a digitally dynamic business environment, ranking highly in search engine results has become crucial to your small business’s success. With the majority of consumers turning to the web to find products/services, ensuring that customers can conveniently find your small...

As you know, simply having a website these days doesn't guarantee leads. The businesses that generate the most leads from their sites are making smart use of search engine optimization (SEO) and keeping up with the ongoing changes. It's all about...

We all know the timeless saying “A picture is worth a thousand words”. On the internet, though, that might not be so true – especially for search engines. Have you ever wondered what a search engine reads/detects when it comes across...

When it comes to writing content for online audiences, ensuring your content is engaging is essential. According to Nielsen Norman Group, around 79% of readers spend time skimming rather than reading online content; only 16% read pages word-by-word. From these statistics,...

In a recent blog post, we discussed a few different actions to take to help boost traffic to your blog. However, if your blog has been in operation for a few months but you're not seeing the traffic to your small...

Last updated on 7/8/21 As of June 2021, Google has started the process of phasing out short names on Google My Business.  According to Google, if you have a Google My Business short name already created, it will continue to work...

Increasing traffic to your small business involves creation of a website with both your visitors and search engines in mind. Today, the market is search engine oriented as more and more consumers turn to Google to find a specific service/product. Small...

NAP (Name, Address, and Phone number) is a vital part of a thriving local SEO strategy. A citation is a reference to your small business on the web. Citations are a factor that search engines use when deciding how to rank...

Search Engine Optimization (SEO) is a valuable tool for small businesses, yet many small business owners are not certain of what SEO is, let alone what it actually does. Simply put, SEO is the methods used to increase a website’s ranking...

Blogging is a great way for businesses to gain customers by covering more in-depth topics and getting creative with how-to entries and other specific posts. However, creating quality content that your customers will want to read is not always the easiest...

For many small businesses, blogging for business takes a back seat to other marketing and farming efforts. Therefore, the lack of original, high-quality content means less effective SEO, low search rank, and lower organic web traffic. However, strong content is a...

Many small businesses know the positive impact link-building can have on a website's ranking power on search engines like Google. However, coming up with unique ways to gain backlinks can be challenging. The following are five unique ways to gain links...

In a recent blog post, we discussed why quality content is important. For this post, we’ve come up with a few easy tips on how to create good, quality content and put your company in front of many potential clients. Content...

If you're looking to increase the amount of organic traffic your website, search-engine optimization (SEO) is likely on your radar. SEO is, at its core, the use of specific strategies that help search engines understand when content is relevant to a...

In investigating various ways to market your small business more effectively, you've likely come across the term conversion rate optimization (CRO). But have you taken the time to research this practice? If not, it's time you learn how to increase conversions...

In the 21st century your online reputation is absolutely crucial to how your business performs in the real world. What is your online reputation? Your reputation online is governed by a few different factors. Ratings, reviews, and rankings on various social...

Search engine optimization (SEO) is a core element in developing an effective website marketing strategy. According to PEW Research, "Roughly eight-in-ten Americans are online shoppers." Additionally, studies indicate "65% of Americans indicate that when they need to make purchases they typically...

What's your real goal behind the metrics your company monitors and evaluates? Even if your first response to this is "making money," that's a valuable goal to reiterate. In today’s article, we’ll discuss how metrics may not always align with a...

In an era where 94 percent say an online review has convinced them to avoid a business, reputation management online is more important than ever. Here are four areas to focus on when it comes to managing your brand's reputation on the...