As a small business owner, there are many different ways in which you can improve your online presence. Keeping your website up to date, regularly adding new blog posts, consistently posting on social media, and online advertising are just a few...

Having a 'modern' website can be a daunting concept for a small business. Website trends and technologies continually evolve, making it easy to feel as if you’ve fallen behind as a small business owner. With so many different web design trends...

As a small business owner, you may not consider YouTube as particularly helpful for your business, especially if you don't run the kind of business which immediately lends itself to making videos. However, when done right, videos can be a persuasive...

Whether you’re treading through the early beginnings of your first entrepreneurial effort or have a long history as a well-established business in your community, understanding how to increase your visibility online with local search engine optimization (SEO) will leave you with...

Small businesses are the backbone of our economy. Consider these statistics compiled by the United States Small Business Administration's Office of Advocacy: There are 30.7 million small businesses in the U.S.This totals to 99.9% of all businesses in our nation.Small businesses...

Online competition is tough, especially if your small business is just starting up. Big corporations tend to have a generous PPC advertising budget to generate unlimited traffic from their ad campaigns, but for small companies, every penny spent has to be...

As a small business owner, you're undoubtedly more interested in the growth of your venture. Consequently, you may find yourself spending considerable time and resources pursuing additional revenue streams. PPC advertising can support your business goals, helping you increase your revenue,...

Do you have trouble keeping up with the endless march of Google algorithm updates? You're not the only one. Google's search algorithm is a complicated masterpiece of engineering, and Google never stops tinkering with its creation. Believe it or not, Google...

If you own a business in today's market, then you already know how instrumental the Internet is for reaching potential clients and customers. While there are many social media platforms your small business should take advantage of, an influential platform is...

Last week, in the first part of our blogging series, we discussed a few blogging benefits and why your small business should have a blog. This week, we’ll discuss how blogging can actually save you time.Many small businesses don't blog because...

As a small business owner, you've most certainly got your hands full. While balancing managing expenses, meeting with clients, and marketing your business, you might think that blogging is one thing you can go without. However, having a blog on your...

In a blog post last month, we discussed a few small business cyber security statistics that showed the shocking truth about small business’ vulnerability to cyberattacks. This week, we’ll discuss a couple of specific cyber threats and how you can better...

In today’s world, promoting your small business online is a must. However, knowing where to focus your online efforts and spend your valuable time can be challenging. Check out these three critical marketing tips that your small business should be prioritizing....

With the majority of consumers today turning to Google when searching for new places to eat, hang out, shop, etc., it’s essential for your small business to have, and fully utilize, a Google My Business listing to keep your search engine...

Websites are filled with images. Big, small, and some with stunningly high definition. Although website visitors may want to see all those images, they often do not wish to wait long for the images and the remainder of your webpage to...

In last week’s blog, we discussed what infographics are and why they are important marketing tools for your small business. This week, we’ll outline a few ways to use infographics to effectively portray your information. These polished visual depictions or graphic...

Even if you aren't familiar with the term, it's highly likely that you've seen at least one type of infographic. Simply put, an infographic provides information using mostly pictures and/or icons instead of just text. This can be done through pie...

Before the onset of the internet, “word of mouth” was an essential marketing tool for small businesses. Earning a good reputation in one's community meant building relationships with both the public and related businesses that proved helpful to their own customers....

As we enter 2020, have you made any resolutions for your small business? Maybe one of those resolutions is to keep better track of your customers. If you’re a small business owner, you already know how essential your customer relationships are...

Last Updated on February 21, 2022 Google aspires to be fair to companies that want consumers to find their websites and to the consumers searching for results that best meet their needs. To achieve these goals, Google updates its algorithms hundreds...

The evolution of the World Wide Web has made globalization and digitization easier, leading to an increase in the number of people and devices that access the internet. In a bid to leverage this, many companies have taken their businesses online...