Digital marketing is an ever-evolving industry. In order to remain competitive, it’s important for businesses to stay up-to-date on the latest trends and tools. One of the most important aspects of digital marketing is conversion rate optimization (CRO). CRO involves tracking...

What is Remarketing? Have you ever wondered why you're seeing advertisements for products you've looked at online, even after you've left the website? Or perhaps you received a timely email or postcard enticing you to replenish your favorite beverage with a...

Pointy by Google is a revolutionary tool that helps businesses drive more foot traffic and customers to their physical stores. With Pointy, brick-and-mortar stores can now capture a much larger portion of the online search visibility and use it to their...

In today's digital age, the opportunities for entrepreneurs and content creators to make money online have grown exponentially. By partnering with the robust e-commerce platform, Shopify, YouTube has enabled creators to take their channels to the next level by making it...

An “About Us” page on your website can be an incredibly powerful tool for boosting search engine optimization (SEO). Your About Us page provides valuable information about the business that gives customers and visitors necessary insights into the company's mission, values,...

With voice assistants becoming increasingly popular, voice search is now one of the fastest-growing types of searches. In response, website search engine optimization (SEO) techniques are evolving to incorporate voice search optimization. For help creating an effective voice SEO strategy for...

Display ads (also known as display advertising) are a type of visual online advertising that can be shown on websites that are a part of ad networks. Display ads are typically designed to be visually appealing and to grab the attention...

Claiming and optimizing your Google Business Profile (GBP), formerly Google My Business (GMB), is an excellent, free way to increase your small business’ visibility on search engines. A fully optimized GBP allows prospects to quickly find, learn about, and engage with...

Today, in order for your small business to succeed and keep up with the competition, maintaining an active online presence and pursuing online marketing efforts is critical. Your online marketing assets, such as your website, social media channels, and online business...

Digital marketing is an effective way for small businesses to reach current and potential customers, increase traffic, and boost sales. As technology and customer purchasing trends continue to evolve, so too should your small business online marketing strategy. Keep reading to...

To remain competitive in today’s dynamic market, it is important for small business owners to utilize various digital marketing strategies. One of the most popular digital marketing strategies is content marketing. Keep reading to learn more about content marketing and the...

Contrary to widespread belief, small businesses typically make ideal targets for website cyber-attacks as they often lack the proper web security measures to protect themselves. To protect your small business’ website, prevent future cyber-attacks, and shutdown attacks before irreparable damage is...

Local search engine optimization (SEO) is the process of improving search engine visibility for local businesses such that their websites rank higher for searches that have a local intent - e.g. “coffee shops” or “electrician near me.” Local SEO makes it...

Today, online advertising is an essential marketing tactic for small businesses. Unlike other traditional marketing tactics, online advertising is much more customizable and small businesses can focus their time and budget on a targeted market segment. However, amidst these targeting benefits...

The holiday season is the most profitable time of the year for many e-commerce businesses. This 2022 holiday season, Deloitte economists predict that e-commerce sales will climb by 13.5%, reaching $262 billion in sales. Increased traffic comes concurrently with increased pressure...

A frequently asked questions (FAQ) page is one of the most critical communication tools on a company's website. FAQ is a crucial component of customer interaction and support strategies. A FAQ page features some of the commonly asked questions by customers...

Your website images can significantly impact how your website looks and performs, making proper website image optimization vital. Images cater to more than just how your website looks. Improper website image optimization can lead to poor user experience and limit search...

Over the years, Google has been making tremendous efforts toward improving the quality of content and search results received by users. As part of the continuous process, Google rolled out its Helpful Content Update starting on 8/25/22 and ending on 9/9/22....

With over 4.7 billion people active on social media worldwide, utilizing social media has become an essential marketing tactic for small businesses. With a proper social media strategy, you can help increase brand awareness, generate leads, boost conversion rates, and access...

The frequency and sophistication of cyber-crimes increased dramatically in recent years, with small businesses making up a loss of around $2.2 million annually. Due to frequent attacks, e-commerce security is essential for the success of your e-commerce business. E-commerce security refers...

While all effective advertising aims to capture our attention, elicit an emotional response, and persuade us to act, the core of content marketing is to create material pertinent to your audience. Combining quality content with effective online advertising strategies will increase...