Google is known for continually innovating and optimizing its search capabilities to give its users the highest quality results. The latest update ramps their spam fighting efforts up several notches. In June 2023, Google rolled out a new and improved Search...

In the world of digital marketing, understanding how and where your business appears for relevant search phrases is critical. However, it's not enough to simply track your rankings in just one city or zip code. In this post, we'll explain why...

Taking a glance at the price jump from Shopify's Advanced plan to Shopify Plus might give you a serious case of sticker shock. But when you dive into all the added features and customizations inside Shopify Plus, you'll realize there's a...

Small businesses require effective ways to save, retrieve, co-author, backup, and share data among employees to boost their competitive advantage. However, maintaining and improving this technological infrastructure could be difficult for small businesses as they commonly have limited resources and small...

The e-commerce world has absolutely exploded over the past few years, and there's no sign of it slowing down anytime soon. According to Forbes, e-commerce sales are projected to top $8 trillion globally by 2026, with nearly a quarter of all...

In the vast online world of news and endless information, standing out from the crowd can be a challenge, even if you consistently produce high-quality content. Whether it's deliberately, or due to lack of in-depth research, there is a lot of...

Thanks to today’s digital economy and the widespread uses of the internet for both e-commerce and product/service research, small businesses can compete with larger corporations on a broader scale. However, success online does not come easily. One of the critical factors...

Building a resources page on your website can be an important content marketing project that enhances user experience and builds trust in your brand. If you do not already have a resources page or section on your website, you could be...

Creating a well-designed e-commerce website assists in engaging your intended customer base at all hours of the day to ensure the success of your organization. Regardless of which e-commerce platform you choose, having an effective online presence is critical to a...

Crafting a compelling blog post is no small feat. Every cog in the metaphorical machine must fit together, and one loose bolt could ruin the entire contraption. Fortunately, there are some practically failproof ways to write a stellar blog article —...

Animated explainer videos can be valuable tools for quickly sharing some of the most important information about your brand’s services and products with your target audience in a way that is interesting and engaging. Avoiding certain mistakes can make explainer videos...

Investing in content marketing is crucial to building brand awareness, showcasing your authenticity, and educating your customers. While long-form content establishes your brand and provides valuable in-depth information to your target audience, short-form content keeps them satisfied when a quick answer...

Answer engine optimization (AEO) is a subtype of SEO where a company obtains prominence in search engine results by answering a common consumer query in a manner that is likely to show the answer directly within a search engine result page...

Content marketers and small business owners (with the role of a marketer!) have the responsibility of creating relevant, interesting, and informative marketing strategies tailored to their target audiences. Among the most effective tools necessary for content marketing to relate to audiences...

For small businesses with physical locations, or for businesses whose service areas spread through multiple cities or towns, creating local landing pages is a great way to boost your local search engine optimization (SEO). Customers and search engines can learn more...

What is a Clickjacking Attack? Have you ever been browsing a website and been startled by the page seemingly starting to interact with your computer without you doing anything? It may be a website element that's replaced by a different link...

Videos have become among the top effective marketing tools. According to data by Statista, over 3 billion internet users watched either a streamed or a downloaded video in 2022. The number was projected to rise to 3.5 billion by 2023. Why...

As businesses look for ways to remain competitive in a rapidly changing digital landscape, one underrated tool to have in your arsenal is Conversion Rate Optimization (CRO). By employing CRO tactics tailored specifically to your target audience and company goals, you...

Digital marketing is an ever-evolving industry. In order to remain competitive, it’s important for businesses to stay up-to-date on the latest trends and tools. One of the most important aspects of digital marketing is conversion rate optimization (CRO). CRO involves tracking...

What is Remarketing? Have you ever wondered why you're seeing advertisements for products you've looked at online, even after you've left the website? Or perhaps you received a timely email or postcard enticing you to replenish your favorite beverage with a...

Pointy by Google is a revolutionary tool that helps businesses drive more foot traffic and customers to their physical stores. With Pointy, brick-and-mortar stores can now capture a much larger portion of the online search visibility and use it to their...