Phone Call Tracking, also known simply as “call tracking” in the marketing world, is a methodology of tracking incoming lead calls and attributing the calls to specific marketing campaigns. Put simply, call tracking can help you determine what marketing initiative led...

For small businesses today, online advertising is crucial for success. However, with numerous online advertising platforms available, each offering their own specific advantages, determining which online advertising platform will work best for your small business can be challenging. Keep reading to...

Your company’s Google Business Profile (GBP) is typically a potential visitor’s first impression even before they decide to visit your website. Your Google Business Profile details show up on your Google Knowledge Panel (when someone searches your brand name), as well...

If you manage a website powered by Shopify’s e-commerce platform, you are likely looking for any affordable ways to boost your visibility within search engines like Google. Thankfully, Shopify and Google have made a unique integration available that can boost your...

Over the years, I've personally worked with hundreds of small businesses in 24 states, helping them harness the power of technology to achieve their marketing and growth goals. Today, I'd like to shed some light on a topic that's often either...

If you’ve ever worked on building a website or creating a social media campaign, you’ve likely had to hunt for appropriate and engaging photos. Yes, we know in the ideal world that it would be best to capture original photographs either...

As web designers who build custom websites for our clients, we encounter tons of different web design preferences, requests, and examples. One of the trends we are seeing more commonly is clients’ willingness to consider dark theme websites. In this post,...

Do you need a website for your business? Are you thinking of using a website builder (i.e. Wix, GoDaddy Website Builder, Squarespace, etc.)? Before you start, do you know the disadvantages and limitations of most website builders? Website builders can certainly help...

Undeniably, consumers have moved to an online world. The internet is where they shop, search for information, engage with their friends, and interact with businesses. There are countless places where a brand can have a presence online (and offline!). It’s critically...

If you check out our other business tips posts, you’ll find out quite quickly that I am a tremendous fan of Synology NAS (Network Attached Storage) devices. This comes from our experience of successfully using Synology NAS devices at Igniting Business...

Most small businesses recognize that having a website is important since the website serves as both a credibility check for potential customers and a way to share information regarding the company’s products and services offerings. However, a distinct difference exists between...

Sometimes, it is the small things that change the way search engines see and understand our websites. Structured Data has been used more over the years by search engines to help categorize and understand websites and their associated content. You may...

You have probably heard of Google's E-E-A-T (or “Double-E-A-T”). The concept has been around since 2014, though it used to be just E-A-T until Google added a second “E” on December 15, 2022. E-E-A-T has become a vital SEO concept that...

Small businesses and marketers are often told that they need to be actively managing their Google Business Profile listings (formerly Google My Business). One way to keep the business listing fresh and engaging for visitors is by uploading relevant and interesting...

The digital advertising world can sometimes feel like a vast ocean of possibilities. Especially for small business owners and marketers wearing numerous hats, the number of choices can be downright overwhelming. Two major marketing channels that frequently come under consideration are...

In the business environment, companies are looking for ways to improve efficiency when it comes to computer usage. But before you spend money on a faster processor, more RAM, or converting to NVMe SSD, we challenge you to consider upgrading to...

Google is known for continually innovating and optimizing its search capabilities to give its users the highest quality results. The latest update ramps their spam fighting efforts up several notches. In June 2023, Google rolled out a new and improved Search...

In the world of digital marketing, understanding how and where your business appears for relevant search phrases is critical. However, it's not enough to simply track your rankings in just one city or zip code. In this post, we'll explain why...

Taking a glance at the price jump from Shopify's Advanced plan to Shopify Plus might give you a serious case of sticker shock. But when you dive into all the added features and customizations inside Shopify Plus, you'll realize there's a...

Small businesses require effective ways to save, retrieve, co-author, backup, and share data among employees to boost their competitive advantage. However, maintaining and improving this technological infrastructure could be difficult for small businesses as they commonly have limited resources and small...

The e-commerce world has absolutely exploded over the past few years, and there's no sign of it slowing down anytime soon. According to Forbes, e-commerce sales are projected to top $8 trillion globally by 2026, with nearly a quarter of all...